Legal Practices Blog

How Client Friendly is Your Legal Practice?

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Today creating a positive relationship with your prospects
and clients as quickly as possible is key. It is the key to not only surviving
but also thriving as a legal practice in this or in any economy. Everything
must focus on and revolve around your prospects and clients because these are
the most important people in your world. This focus encompasses your marketing
all the way through what you say in the consultation and how you follow up on
it.<o:p></o:p></div>
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You want to treat prospects as intelligent, respected people
to whom you will give your undivided attention and help them in any way
possible. This client-centric attitude has to show itself in everything you do
in both your external and internal marketing. It starts with what you do to
attract and favorably influence prospects.<o:p></o:p></div>
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Your external marketing should include all avenues that are
considered ethical and acceptable by your state rules and regulations for
lawyers. These may include advertising, online presence (especially a website
with articles), press releases, media placement, promotional events, writing,
interviews, speaking and seminars, and referrals.<o:p></o:p></div>
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After you attract prospects, you want everything they
experience in your internal marketing to be comfortable, credible, and
reinforcing of trust. This includes the person answering the phone, sending out
an impressive package of basic information, greeting them when they arrive for
their appointment, and making them feel like an honored invited guest.<o:p></o:p></div>
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In your consultation you need to be riveted on the problem
the client wants to solve or the goal they want to achieve. It is all about the
prospect's needs, their education, and how they will benefit from your
solution. You need to further share how you have helped others in similar
situations. This allows them to see not only that you have the experience but
also that they are not alone in it.<o:p></o:p></div>
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Everything you say needs to be in plain English, with no
fifty-cent words, complex-compound sentences, or legalese (unless it is
absolutely essential and you explain it clearly). You need to check to see if
what you are transmitting is being received accurately. You need to ask for
feedback because people in your office will often feel intimidated and
unwilling to ask for clarification. You also need to provide feedback on what
the prospect has said to make sure you heard and understood it correctly and
how it fits with the whole.<o:p></o:p></div>
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Just because the prospect has received the basic package of
information before the appointment does not mean they read it or understood it.
Depending upon their level of anxiety about their problem and talking with you,
important specifics, like fees, may not have been absorbed. As a result, you
need to be sure to review them with the prospect. Once again, you need to look
for body language that may suggest discomfort.<o:p></o:p></div>
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If the prospect shows nonverbal signs that they are still
not ready to sign on with you, you can provide them with copies of relevant
articles you have written, and lists of what your services have accomplished,
referrals, and your competitive advantages.<o:p></o:p></div>
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Everything the prospect gets from your office should bespeak
quality, from the type and weight of the paper to its printing, letterhead, and
envelopes. Everything you do should demonstrate to the prospect that you
consider them very valuable and, therefore, deserving of first-class treatment
and information.<o:p></o:p></div>
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Article Source: http://EzineArticles.com/4043252</div>

How Client Friendly is Your Legal Practice?

Today creating a positive relationship with your prospects and clients as quickly as possible is key. It is the key to not only surviving...

4 Benefits To Having A Legal Practice Newsletter

Nurani 0 05:47

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It's important to focus on ways to become more cost
effective as you want to drive business towards your legal practice. There are
free and fixed rate resources that can be used - and a legal practice
newsletter can be one of the most effective marketing tools.<o:p></o:p></div>
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There are more sophisticated Internet users than ever
before. Many people become narrow-minded when they think about marketing
strategies. They focus more on the PPC and the ads than they do anything else.
However, boasting a newsletter can be a great way to provide information to
current and future clients to ensure there is a steady flow of new leads coming
in.<o:p></o:p></div>
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Focus On New Trends<o:p></o:p></div>
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There are always new trends. Within your legal practice
newsletter, you can touch on these trends. Focus on the internal training
programs that your lawyers are going through and the different research
strategies that are being used. Demonstrating the knowledge of your lawyers and
how they are able to research topics is important because potential clients
want to feel comfortable that they are choosing the best law firm in order to
get the desired outcome for their case.<o:p></o:p></div>
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Each newsletter that is sent out can have a segment focused
on the current trends. It could even involve one attorney speaking out as to
what they do in order to research the case and what resource applications they
use.<o:p></o:p></div>
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Reduce Costs For Marketing<o:p></o:p></div>
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A newsletter has the ability to reduce the cost for
marketing. You will be able to market directly to the subscribers of the
newsletter. The readers have the ability to share all of the information with
people they know, either by email, social media, or word-of-mouth. Once you
have created the newsletter, there is no cost to send out the material. It only
takes time to write the content for the newsletter - and even that can be outsourced
if you are more focused on time savings than cost savings.<o:p></o:p></div>
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Have A Large Audience<o:p></o:p></div>
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When you have a link for people to sign up for your
newsletter, you can have hundreds if not thousands of people sign up for it.
Provide a value for when they sign up, such as being able to receive an e-book,
or be entered into a contest. Give them a reason to sign up for the newsletter.
Once you get a large number of signups, you have a large audience that is free
to tap into each time you send out the newsletter. This means that the majority
of people who read it will be reminded that you are a legal firm that can help
them in different legal matters, regardless of what your practice may be.<o:p></o:p></div>
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Introduce New Cases<o:p></o:p></div>
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Explain to your news subscribers about some of the larger
cases that have come up recently. These can be the ones that have made the
headlines in the local news or the ones that your firm has personally handled.
Either way, you have the ability to show off what a lawyer can do. Someone who
is subscribing to the newsletter may be going through a similar issue or know
someone who is and therefore your firm will be the one they reach out to for
assistance.<o:p></o:p></div>
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Setting up a newsletter does not take a lot of time and it
can be one of the most effective marketing tools. It helps you to talk to those
who already have an interest in what you have to offer and remind them about
what you do and why you are the best in your area. It is a free resource for
marketing that only costs as much as you want to spend to outsource the
segments you don't want to be bothered with.<o:p></o:p></div>
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Article Source: http://EzineArticles.com/9206804</div>

4 Benefits To Having A Legal Practice Newsletter

It's important to focus on ways to become more cost effective as you want to drive business towards your legal practice. There are fr...

3 Ways To Cut Costs in Your Legal Practice

Nurani 0 05:47

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Most attorneys do not think of themselves entrepreneurs.
However, a law practice is a business and accordingly, you should be looking
for ways to generate profit wherever you can. Cutting costs is one way to
create more profits for you. Here are at least 3 painless ways that you can cut
costs.<o:p></o:p></div>
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The cost of paperwork You know this well - creating draft
after draft of documents, along with mailing, faxing and copying them all. More
and more offices now rely on recycling in-office paperwork. Have staff use blue
markers to "red-line" through the used sides of paper that can be
reused for faxing, copying etc. If an important document needs its own page
copy it. Another paperwork reducer is using e-faxes. (A personal favorite of
mine.) And always consider whether documents can be faxed or emailed, rather
than wasting paper. Draft documents should only be printed on recycled paper.
Another tip - attorneys often print out multiple copies of things, utilizing
expensive printer cartridges, when it would be much cheaper to simply make a
photocopy<o:p></o:p></div>
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Duplication of legal resources If your Lexis or Westlaw
services allow you to access certain periodicals or other publications online,
you will not then need to also obtain the print version. Often, it is less
expensive to invest in the additional database than to keep on purchasing the
updates to the hardbound books. It may feel comfortable to hang onto the older,
more comfortable way of doing things, but I find that attorneys usually
underestimate how intelligent and resourceful that they can be. You may want to
also look into your local law school or court law library. For infrequently
used resources, it will be less expensive to make a trip to such facilities.
You should also look into bar association resources, as well as discounts that
may be offered through them. Finally, for small firms or sole practitioners, it
is often beneficial to pair up with other practitioners and pool your
resources.<o:p></o:p></div>
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Bill Your Clients Lastly, it is important to keep track of
and recognize what can and should be billed to the client when it comes to
"administrative/office expenses". Copying charges, phone calls,
postage, research costs and other expenses may be billed back to the client. It
is now becoming a common enough practice that your client will likely not think
twice about absorbing these costs once you explain that such expenses will be
passed along to them when they retain you. Such cost shifting may be a bit more
administrative work, but it will allow you to pass on a substantial portion of
your costs - and ultimately generate a higher profit margin for you in your
practice.<o:p></o:p></div>
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Article Source: http://EzineArticles.com/322479</div>

3 Ways To Cut Costs in Your Legal Practice

Most attorneys do not think of themselves entrepreneurs. However, a law practice is a business and accordingly, you should be looking for...

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How Client Friendly is Your Legal Practice?

4 Benefits To Having A Legal Practice Newsletter

3 Ways To Cut Costs in Your Legal Practice

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